From the Studio5 min read
A clear brief before brilliance
The best projects start with a clear goal. Five questions every brief should answer before design begins.
The antidote to weeks of rework
A well-prepared brief prevents weeks of revisions. A bad one pushes even the most talented team to give a perfect answer to the wrong question.
Five questions
What job will this project do? For whom? How will we measure success? What do we definitely not want? Who decides, and what's the timeline?
When these five are answered on one page, the one-week timeline of our launch package becomes realistic.
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