Featured
Brand & Design3 min read
How Does the Logo Design Process Work?
Explore logo design strategy, originality checks, file formats and deliverables, then learn how to assess the right design and studio for your brand.
Read articleFrom typewriter to the digital universe
Our astronaut types, we publish. Notes from the studio, proven methods and candid ideas on web, SEO, brand and AI.
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Blog
Web & Performance5 min read
Website speed: the quiet partner in sales
Every second of waiting turns into a price tag in the visitor's mind. Here is why we measure speed on day one.
SEO & Search6 min read
Being visible in AI search
Google is no longer the only search box. The basics that shape how ChatGPT, Gemini and Perplexity describe your brand.
Brand & Design4 min read
Why we leave the logo until last
A logo is a shortcut to a problem that hasn't been decided yet. Why our identity projects start with questions.
AI & Automation4 min read
The message that arrived at 2:30 a.m.
The person writing doesn't wait for morning. How chatbots and automation keep the door open.
From the Studio5 min read
A clear brief before brilliance
The best projects start with a clear goal. Five questions every brief should answer before design begins.
AI & Automation4 min read
AI and the creative director
Tools change; the measure of good work doesn't. How we use AI in the studio.