SEO & Search6 min read
Being visible in AI search
Google is no longer the only search box. The basics that shape how ChatGPT, Gemini and Perplexity describe your brand.
Search is now a conversation
People ask AI assistants their questions and get the answer in a single paragraph. If your name isn't in that paragraph, ranking on page one may not be enough.
Clear, attributed, structured content
AI models more readily cite pages that answer clearly, show who wrote them and are backed by structured data.
Give each page one clear answer to one question, and make content machine-readable with Organization, Article and FAQ schema.
The technical foundation still matters
A fast site with correct language tags (hreflang), canonical URLs and an up-to-date sitemap is a trustworthy source for both classic search and AI crawlers.
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