Website speed: the quiet partner in sales
Every second of waiting turns into a price tag in the visitor's mind. Here is why we measure speed on day one.
Nobody complains, they just leave
Every second spent waiting for a page turns into a quiet price tag in the visitor's mind. Nobody complains; they simply close the tab and rarely come back.
That is why we measure before we build: first contentful paint on mobile, largest contentful paint and the moment the page becomes interactive.
The problem is rarely the server
Most slowness comes from unnecessary weight shipped to the screen: uncompressed images, code the first screen doesn't need and third-party tools loaded on every page.
Resizing images, prioritising above-the-fold content and deferring the rest is the boring part of the list, and the most effective one.
A marketing channel with no budget
Speed is a channel that needs no ad spend. Before multiplying traffic, learn not to lose the traffic you already have.
Got a project on this topic?
Write to us
